By Enabling Talent
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October 10, 2019
A global retail and leisure business hired us to help them "improve teamwork" in their central marketing team. It quickly became clear that there were really two groups operating within the notional 'team', and that each group had a markedly different 'mission' personality, priority and processes. The first group were highly motivated by business results. They were very structured and analytical in their approach, and powerfully assertive in pursuing it. The other group had a huge creative drive, artistic aspirations, and could often be seen surreptitiously sketching new products on the back of the sales charts handed out by the first group. Much under-appreciated by their 'business-focused' colleagues, t hese highly gifted creatives were (and remain) the inspiring and passionate heart of the business; they are the reason its customers have made it a global success for decades. It was obvious that the key to improving the performance of the marketing organisation wasn’t questioning team members' commitment, coaching the leader, or trying to improve 'teamwork'; it was reorganizing and re-focusing the talent available to do what it did best; enabling all of the people involved to follow their passion, use their skills and fulfill their potential. The next step was ensuring an appropriate level of engagement and interaction between these two superb teams. Understanding the question the client wants us to answer is vital, and "how do we improve the performance of the team?" was the question we were asked. However, knowing the right answer - and achieving a competitive edge - depended on being prepared to think about the context and the underlying issues. And then stepping outside of the box to provide the solution the client really needed: "It's two teams".